{"id":1033,"date":"2018-05-06T23:41:47","date_gmt":"2018-05-06T22:41:47","guid":{"rendered":"http:\/\/www.dongpingzhang.com\/?p=1033"},"modified":"2018-05-22T23:56:38","modified_gmt":"2018-05-22T22:56:38","slug":"programmatic-advertising","status":"publish","type":"post","link":"http:\/\/www.dongpingzhang.com\/?p=1033","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"<p><a href=\"http:\/\/www.dongpingzhang.com\/wordpress\/wp-content\/uploads\/2018\/05\/IntroductionToProgrammaticAdvertising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-1034\" src=\"http:\/\/www.dongpingzhang.com\/wordpress\/wp-content\/uploads\/2018\/05\/IntroductionToProgrammaticAdvertising-195x300.jpg\" alt=\"\" width=\"195\" height=\"300\" srcset=\"http:\/\/www.dongpingzhang.com\/wordpress\/wp-content\/uploads\/2018\/05\/IntroductionToProgrammaticAdvertising-195x300.jpg 195w, http:\/\/www.dongpingzhang.com\/wordpress\/wp-content\/uploads\/2018\/05\/IntroductionToProgrammaticAdvertising.jpg 324w\" sizes=\"auto, (max-width: 195px) 100vw, 195px\" \/><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Last winter, I met D.G. at AI Summit in San Francisco. We chatted about programmatic advertising industry. Subsequently, D.G. recommended three great sources for me to learn more about his domain. I share his recommendation with you here.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol style=\"text-align: left;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A short book titled <\/span><a href=\"https:\/\/www.amazon.com\/Introduction-Programmatic-Advertising-Dominik-Kosorin\/dp\/8026096118\"><span style=\"font-weight: 400;\">Introduction to Programmatic Advertising<\/span><\/a><span style=\"font-weight: 400;\"> gives a general overview of online programmatic advertising. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A presentation: <\/span><a href=\"https:\/\/prezi.com\/katuvp2rkyk_\/the-display-advertising-technology-landscape\/\"><span style=\"font-weight: 400;\">the Display Advertising Technology Landscape<\/span><\/a><span style=\"font-weight: 400;\"> talks about the roles and interactions of a variety of players in ad tech. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For blogs and news: <\/span><a href=\"https:\/\/adexchanger.com\/\"><span style=\"font-weight: 400;\">adexchanger<\/span><\/a><span style=\"font-weight: 400;\"> is devoted to the online advertising landscape and read by the practitioners.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">I read the short book during a weekend some time ago. It is short and plain enough that people who are not working in the advertising domain such as myself can comfortably read it in a weekend purely to satisfy the intellectual curiosity. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last winter, I met D.G. at AI Summit in San Francisco. We chatted about programmatic advertising industry. Subsequently, D.G. recommended three great sources for me to learn more about his domain. I share his recommendation with you here. &nbsp; A short book titled Introduction to Programmatic Advertising gives a general overview of online programmatic advertising. &hellip; <a href=\"http:\/\/www.dongpingzhang.com\/?p=1033\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Programmatic Advertising<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1033","post","type-post","status-publish","format-standard","hentry","category-rant"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paFL7T-gF","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/posts\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1033"}],"version-history":[{"count":3,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":1037,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=\/wp\/v2\/posts\/1033\/revisions\/1037"}],"wp:attachment":[{"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dongpingzhang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}