The Prince

This week I read The Prince, written by Niccolò Machiavelli, translated by Ninian Hill Thomson. In a technical discussion centered on deep learning aided computer architecture design space exploration, a colleague brought up the word “machiavelli”. From there, it is trivial for me to trace a path to this book The Prince that in turn … Continue reading The Prince


This week, I read Influence: The Psychology of Persuasion, by Robert B. Cialdini. If you are interested in this topic, I highly recommend reading this book. Cialdini presents six universal principles of influence: reciprocation, commitment and consistency, social proof, liking, authority, scarcity. In this book, based on decades of evidence-based and rigorous research, Cialdini shows … Continue reading Influence